Even with all the changes in technology, the focus on social and digital media, a solid public relations strategy is just as valuable as ever. However, its role is evolving in the world of digital media. It’s good to understand how PR plays a role within your digital and ad strategies, and what it can do for your business.
PR Enhances Your Credibility And Creates Meaningful Relationships
Public relations is based on the concept of building lasting connections with the people who matter to your business, whether they are in your industry, the media, or among your consumers. Whoever they are, without them, you wouldn’t be nearly as successful. When you commit to implementing PR in your daily operations, you’re also committing to strengthening your pre-existing relationships and forming new ones. Having these genuine connections will not only increase your credibility, but also open you up to new opportunities only made possible by those quality relationships.
Substantially Increases Brand Awareness As You Reach More People
PR is all about communication: who you communicate with, how you do it, when you initiate it.
Good PR can expand your consumer base exponentially, but great PR also gets people talking about you, organically. It’s much more than well-placed advertisements and promotions. It’s creating buzz in subtle ways that have a big impact. People find your brand coming to mind naturally, without paid promotions telling them to do so. That is strong PR at work.
It Can Build And Save The Reputation Of Your Business
Whether your reputation is several years strong or just finding its footing, no business can afford not responding to a crisis. Good PR doesn’t just generate responses, it also salvages reputations in the wake of disruption. You’re sure to have seen the damage poor crisis management can do to companies. Thankfully, a solid PR plan can be your saving grace in those unpredictably difficult times.
Allows You To Tell Your Story To The People Who Matter
Your business has a mission and a vision, both reflecting the ideal way you’d like to be seen. Talented PR professionals can draw the core values of your business out, and paint your picture to the world. If it isn’t told well, these opportunities may end up slipping through your fingers without you even knowing it.
It’s Cost-Effective, And Can Boost Your Bottom-Line
Finally, PR can bring you something every business owner wants: profits. Most of what goes on in PR is earned, not paid. It’s building relationships, creating content, and generating brand awareness that will continue to make a positive impact long after you’ve done the work (or paid the invoice). The value of public relations is clear, for your bottom line and for reputation.
Those who were previously occasional patrons now become loyal fans. People who had never heard of you before are now placing orders or using your services. Investors trust in your brand, and therefore become more willing to work with you. PR pays off, in more ways than one.
If you’re just getting started with PR for an upcoming event or announcement, grab our free guide and checklist to help you along the way!