Getting your brand in the news or in a magazine is an exciting win, but these aren’t the only options to generate publicity for your business. In the past few years, there has been an increasing number of publicity opportunities that go beyond traditional print and TV media publications.

Focusing on some of these newer strategies can result in significant media wins for your brand. Here are a few of our favorite untraditional routes to secure wins for our clients.

The Era of the Influencer

Because of its high success rate and ROI, influencer marketing is in the hot seat right now. In fact, influencer campaigns earn an average of $6.50 for every dollar spent.

Why is this strategy growing so quickly? Because people like to take advice from a friend or someone they know, like, and trust on the internet more than they do a media outlet. When they see the blogger, TikToker, or Instagrammer they admire recommending a product, they’re more likely to buy.

It’s also believed that those with a higher number of followers are actually trusted more by their audience. This means that influencers have a significant amount of power over those that follow them. Even though some influencers have been known to use companies like nitreo to grow their follower count, they are still able to work with businesses as the majority of their audience are real accounts that engage with their posts.

Accordingly, engagement on posts is what some businesses look for when working with an influencer. A business wants an influencer that is going to inspire others to purchase those products. Normally, the more followers an influencer has, the more likely that the business will receive some orders from their followers. Consequently, if you are considering promoting your business on YouTube, working with a YouTuber that has a large number of followers in a demographic that your products and services appeal to is crucial.

That being said, there is nothing to stop businesses from building successful YouTube channels of their own either. As long as they are putting out regular, informative, entertaining, and engaging content, there is no reason why businesses cannot organically build an audience. Plus, nowadays, it is even possible for businesses to use YouTube marketing resources similar to those that can be found on websites such as to give their subscriber counts a boost.

Of course, it is not just the number of followers that matters. Where influencer marketing is concerned, it is crucial that the content that you are putting out there gets a high number of views. On platforms like TikTok for example, it is no secret that if a TikTok gets more views, it is more likely to be seen by a wide variety of social media users. It is for this reason that some businesses even decide to buy real Tiktok views to give their content an additional boost.

Ultimately, people tend to trust influencer product reviews over celebrity or even media personality promotions because they feel like they can relate to them better.

We’re not just talking about expensive influencer partnerships either. No surprise, consumers trust unpaid influencer reviews even more, You can read more in our blog about influencer strategy.

Leveraging Podcasts

Podcast interviews are becoming increasingly significant media wins for brands. With the number of podcast listeners increasing 44% as of last year, it’s not surprising that there are now more than 700,000 podcasts in more than 100 different languages.

Besides the industry’s fast growth, there are other benefits to getting your brand on a podcast.

While television segments typically last three or four minutes, podcast interviews can last anywhere from fifteen minutes to an hour. Because of the lengthier time frame, podcast interviews offer a more personal and in-depth look into the interviewee and their brand.

Compared to television media opportunities, podcast interviews also give listeners the chance to connect with interviewees on a variety of in-depth topics.

Video Streaming Platforms

Video continues to dominate in content marketing, and it offers new opportunities in publicity as well. Magazines and other media outlets are leveraging video more often to complement traditional print publications. Now, live video streaming is also making its way into content marketing, with providers like offering high-quality and low latency streaming experiences.

SHEFIT, our favorite women’s fitness apparel line, was featured on Glamour’s YouTube channel, and the video was viewed more than 500,000 times worldwide.

The largest video streaming media outlet, Cheddar, reaches more than 6.5 million unique streaming viewers per month. When our clients are featured on Cheddar, they’re reaching people in taxis, while they are pumping their gas, and on their computer screens.

Thinking beyond traditional media when it comes to media opportunities reaps many benefits and rewards. Consider untraditional media outlets as a PR strategy for your brand.

If you’re ready to amplify your brand and generate more publicity and reach more customers, then fill out this form to tell us a bit about your company, and we’ll be in touch.