Our founder, Emily Richett, recently brought a few local brands to ABC 13, and just in time for fall. Whether you’re looking for a closet refresh or holiday decorating activities for the kids, there’s no shortage of great brands to get you in the mood for fall in Michigan.

Watch Emily’s TV news segment or keep reading to learn more about these great brands:


Girlpalooza is a local cosmetic start-up, founded by a mom entrepreneur who questioned the ingredients in her lipgloss when her tween daughter asked to borrow it. After discovering that most cosmetics contain ingredients that aren’t even FDA approved, she started making her own. 

Besides its strong girl power message, Girlpalooza produces lip glosses with only clean, cruelty-free, vegan ingredients. Bonus: they smell good, too! 

Keep an eye out for new cosmetic products launching soon.

Duffield Lane

Duffield Lane is a fast-growth clothing brand for women and children based in West Michigan, with nationwide reach. You can find the brands in more than 300 boutiques across the country. 

The brand recently launched its first fall line, including the number one bestseller, a camouflage vest. Duffield Lane also sells women’s accessories and children’s clothing, so the whole family can be decked out for fall!


Wilton is the leading brand for all your baking needs. and not just during the holidays, but all year round. 

Get the kids ready for Halloween and fall by making a spooky, haunted gingerbread house. Check your local Michael’s craft store for promotions (they often run a “buy-one-get-one-half-off sale).

Do you have a brand or product you’d like to see Emily feature in her round-up for ABC 13? Send us your pitch, and we’ll be in touch if it’s a good fit!