Companies are constantly finding new, creative ways to market their brands and products. Lately, we’ve been working with more influencers to amplify our clients’ brands. As social media becomes a primary avenue for advertising content, and ever-changing algorithms and increasing ad rates make it harder to get a solid ROI on yesterday’s tactics, companies are
Tag: public relations
As a PR agency, our main goal is to get our clients publicity and make them, well, HAPPY. We accomplish this in a variety of ways, but one of the most effective ways is by pitching timely topics the media wants. In other words, we make their jobs easy by serving them relevant news stories
It’s a HAPPY day here at the office when Inc. Magazine announces its annual Inc. 5000 list of fastest-growing businesses. Not only is our founder a columnist for Inc., but several of our clients make the coveted list, year after year.
The wait for one of Grand Rapids’ largest ongoing developments is almost over. While team HAPPY PR is busy preparing for one of the most highly anticipated grand openings in West Michigan this fall, we wanted to take a moment to share some of the highlights and what we look forward to most about Studio
Opening a storefront, expanding to a bigger space, or adding another location is a big success! Celebrate this achievement by diversifying your event from other grand openings in order to make an impact on your target audience.
Earlier this year, the HAPPY team had the opportunity to attend ClickFunnels’ sold out Funnel Hacking Live 2019 event in Nashville, Tennessee. The four-day event attracted 4,500 ‘funnel hackers’ to the Gaylord Opryland Hotel, where attendees were given the opportunity to take their business to the next level, boost their leadership skills, and invest in
The media landscape is always changing, but one thing will always remain the same: positively positioning your product or business to the public is a vital way to increase awareness and grow your audience. At HAPPY, one of the many tactics we use to accomplish this for our clients is through earned media, which is