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Welcome to the

2020 has proven to be an unforgettable year that challenged us in ways we never expected. Our PR agency is celebrating the growth that has come from the challenges and obstacles of this pandemic year and we’re focusing on building even more resilience and fortitude to take into 2021.

How to Stay Happy And Healthy in the New Year

TV Gift Guides

Downtown Grand Rapids recently welcomed the first Tupelo Honey location in the Great Lakes region, and the HAPPY team was more than excited to help plan our first grand opening event since the start of the pandemic. 

Top Tips for Opening a Restaurant During a Pandemic

Business & Publicity

It’s the “happiest” time of year! Our very own Emily Richett is traveling to top TV stations across the country to share some of our favorite products to gift this holiday season.

HAPPY Holiday Gift Guide

TV Gift Guides

Companies are constantly finding new, creative ways to market their brands and products, and with today’s climate, most of those advances are done online because millions of consumers can access the internet. More often than not, companies are focusing on seo for their websites, making sure that they can be competitive with other brands in […]

Five Reasons Why You Should Be Working with Influencers

Business & Publicity

As a PR agency, our main goal is to get our clients publicity and make them, well, HAPPY.  We accomplish this in a variety of ways, but one of the most effective ways is by pitching timely topics the media wants. In other words, we make their jobs easy by serving them relevant news stories […]

Mark Your Calendars: How to Identify Timely Pitching Angles

Business & Publicity

It’s a HAPPY day here at the office when Inc. Magazine announces its annual Inc. 5000 list of fastest-growing businesses. Not only is our founder a columnist for Inc., but several of our clients make the coveted list, year after year.

HAPPY Clients Named on Inc. 500 List As Fastest-Growing Businesses

Client Press

The wait for one of Grand Rapids’ largest ongoing developments is almost over. While team HAPPY PR is busy preparing for one of the most highly anticipated grand openings in West Michigan this fall, we wanted to take a moment to share some of the highlights and what we look forward to most about Studio […]

Five Reasons We’re Excited About One of Grand Rapids’ Biggest Grand Openings

Client Press

Opening a storefront, expanding to a bigger space, or adding another location is a big success! Celebrate this achievement by diversifying your event from other grand openings in order to make an impact on your target audience.

How to Plan a Successful Grand Opening that Generates Media Coverage and Builds Your Brand


Earlier this year, the HAPPY team had the opportunity to attend ClickFunnels’ sold out Funnel Hacking Live 2019 event in Nashville, Tennessee. The four-day event attracted 4,500 ‘funnel hackers’ to the Gaylord Opryland Hotel, where attendees were given the opportunity to take their business to the next level, boost their leadership skills, and invest in […]

HAPPY takes on Funnel Hacking Live 2019


The media landscape is always changing, but one thing will always remain the same: positively positioning your product or business to the public is a vital way to increase awareness and grow your audience. At HAPPY, one of the many tactics we use to accomplish this for our clients is through earned media, which is […]

The Power of Earned Media


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