You can have the best product in the world, but if you don’t have a way to tell people about it, you won’t be able to sell it. Brand awareness and recognition are key to gaining loyal customers and converting sales, but knowing how to build that awareness is another story.
If you read our previous blog about how to refresh your brand, you’ll know our first piece of branding advice is to have a strong and consistent mission and brand identity. Knowing your mission is also key to pitching your brand, especially when you’re pursuing media coverage.
As a PR agency, our main goal is to get our clients publicity and make them, well, HAPPY. We accomplish this in a variety of ways, but one of the most effective ways is by pitching timely topics the media wants. In other words, we make their jobs easy by serving them relevant news stories