You can have the best product in the world, but if you don’t have a way to tell people about it, you won’t be able to sell it. Brand awareness and recognition are key to gaining loyal customers and converting sales, but knowing how to build that awareness is another story.
At HAPPY PR, we love a good deal, from seasonal discounts at our favorite local stores to obsessively watching Good Morning America’s Deals and Steals. Our founder, Emily Richett is a frequent contributor on WZZM13 in Grand Rapids, and since she often shares wellness and lifestyle brands, we launched HAPPY Deals, a round-up of awesome
As a PR agency, our main goal is to get our clients publicity and make them, well, HAPPY. We accomplish this in a variety of ways, but one of the most effective ways is by pitching timely topics the media wants. In other words, we make their jobs easy by serving them relevant news stories
Opening a storefront, expanding to a bigger space, or adding another location is a big success! Celebrate this achievement by diversifying your event from other grand openings in order to make an impact on your target audience.
The media landscape is always changing, but one thing will always remain the same: positively positioning your product or business to the public is a vital way to increase awareness and grow your audience. At HAPPY, one of the many tactics we use to accomplish this for our clients is through earned media, which is