If you read our previous blog about how to refresh your brand, you’ll know our first piece of branding advice is to have a strong and consistent mission and brand identity. Knowing your mission is also key to pitching your brand, especially when you’re pursuing media coverage.
While lots of people are focusing on resolutions and living their best lives, the start of a new year offers an important opportunity to evaluate your business as well–especially when it comes to your brand. Is it serving you well? Communicating what you hope?