You can have the best product in the world, but if you don’t have a way to tell people about it, you won’t be able to sell it. Brand awareness and recognition are key to gaining loyal customers and converting sales, but knowing how to build that awareness is another story.
Companies are constantly finding new, creative ways to market their brands and products. Lately, we’ve been working with more influencers to amplify our clients’ brands. As social media becomes a primary avenue for advertising content, and ever-changing algorithms and increasing ad rates make it harder to get a solid ROI on yesterday’s tactics, companies are
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The media landscape is always changing, but one thing will always remain the same: positively positioning your product or business to the public is a vital way to increase awareness and grow your audience. At HAPPY, one of the many tactics we use to accomplish this for our clients is through earned media, which is