MOD Pizza Celebrates Community and Expansion in Michigan
Unlike many grand opening events, MOD Pizza doesn’t just celebrate with one day; the HAPPY Team helped coordinate and execute a month-long celebration that included a fundraising event, community partnerships, local Heroes Day, a media campaign, and a ribbon cutting.
The end result was dozens of media hits, thousands of dollars raised for a local school program, and countless satisfied customers and influencers who enjoyed super-fast, fully customizable pizza made with high-quality ingredients.
In signature MOD Pizza style, the restaurant offered a “Pay What You Want Day,” where customers pay whatever price they want for any pizza or salad, with all proceeds benefitting a local nonprofit organization. The community partner for the Grand Rapids opening was Grand Rapids Public Schools’ fine arts program, which received more than $3,000 at a special check presentation.
We’re proud to help spread the “MODness” for this grand opening event, helping our client secure nearly 50 pieces of news coverage and extend its community impact over four weeks.
Want to learn more about how to plan an impactful grand opening event? Tell us a bit about your upcoming launch and we’ll be in touch.