As a business owner or CEO, you’re very good at what you do. You may even be the best in your industry. Despite this, you’re not getting the media attention you deserve. One solution is to hire a PR firm or publicist to actively create media opportunities for you. If this is out of the budget, then the other option is manage your PR in-house.
Here are four tips to guide you for managing your own public relations and positioning yourself as an expert in the media.