In recent years, inbound marketing has earned a dominant role in marketing practices. It uses helpful content to attract potential customers to your website, convert those visitors into leads, and turn leads into customers to close sales. Although your public relations efforts and your marketing efforts will take you down two different paths, they are optimized when they work together.
Even with all the changes in technology, the focus on social and digital media, a solid public relations strategy is just as valuable as ever. However, its role is evolving in the world of digital media. It’s good to understand how PR plays a role within your digital and ad strategies, and what it can do for your business.
When your business has news to share, the key to earning media coverage lies in your pitch. In this video, and the article that follows, Emily Richett breaks down 5 essential steps for pitching a story that journalists will actually want to cover.
Planning a major event can be time-consuming and tedious (we would know- we’ve planned close to a hundred of them!), but they also serve as great opportunities. Your opening is a pivotal moment for your business because it will serve as a ‘first-impression’ to members of your community. With so many pieces to the puzzle, it can become a bit overwhelming, making it easy to miss some key factors.
As a business owner or CEO, you’re very good at what you do. You may even be the best in your industry. Despite this, you’re not getting the media attention you deserve. One solution is to hire a PR firm or publicist to actively create media opportunities for you. If this is out of the budget, then the other option is manage your PR in-house.
Here are four tips to guide you for managing your own public relations and positioning yourself as an expert in the media.