Press for Happy Brands. No Fuss. No Retainers. Just Results!

How This Entrepreneur Went From Food Stamps To Seven Figures In Revenue

Our founder, Emily Richett, interviewed dozens of brilliant, Two Comma Award-winning entrepreneurs at ClickFunnels’ annual Funnel Hacking Live conference early in 2019.

One of those entrepreneurs was Cristy “Code Red” Nickel. Only a few years ago, she was living on food stamps and helping one client at a time. Now, she’s figured out how to leverage funnels, provide value, and put in the legwork required to scale her business to seven figures. 

The Power of Earned Media

The media landscape is always changing, but one thing will always remain the same: positively positioning your product or business to the public is a vital way to increase awareness and grow your audience.

At HAPPY, one of the many tactics we use to accomplish this for our clients is through earned media, which is media that is secured organically, often from pitching, and unlike sponsored opportunities, is unpaid. Take a look at the impact that earned media can have on your business and how it can benefit your bottom line:

4 Things You Don’t Want to Overlook for Your Grand Opening

Planning a major event can be time-consuming and tedious (we would know- we’ve planned close to a hundred of them!), but they also serve as great opportunities. Your opening is a pivotal moment for your business because it will serve as a ‘first-impression’ to members of your community. With so many pieces to the puzzle, it can become a bit overwhelming, making it easy to miss some key factors.

How to Position Yourself as an Expert

As a business owner or CEO, you’re very good at what you do. You may even be the best in your industry. Despite this, you’re not getting the media attention you deserve. One solution is to hire a PR firm or publicist to actively create media opportunities for you. If this is out of the budget, then the other option is manage your PR in-house.

Here are four tips to guide you for managing your own public relations and positioning yourself as an expert in the media.