While lots of people are focusing on resolutions and living their best lives, the start of a new year offers an important opportunity to evaluate your business as well–especially when it comes to your brand. Is it serving you well? Communicating what you hope?
Continue Reading “New Year, New You: How to Refresh Your Brand”
We’re starting 2020 off strong with some great brands and products that can help you stick to your New Years’ resolutions, whether you’re trying to stay healthy, use cleaner products, support small businesses, or just looking for new brands to try.
HAPPY PR’s Emily Richett interviewed dozens of award-winning entrepreneurs at ClickFunnels’ annual Funnel Hacking Live conference. Bradley Gibb of Cashflow Tactics was one of those brilliant entrepreneurs.
Continue Reading “How to Invest in Yourself and Grow Your Business”
One of the questions we get asked most frequently is, “what are the benefits of working with a public relations agency compared to working with freelancers, or hiring an in-house team?”
We may be biased, but working with an agency has plenty of pros.
Here are a few of the ways working with a PR agency can boost your visibility and be a more efficient use of your time and money.
It’s the “happiest” time of year!
Our very own Emily Richett is traveling to top TV stations across the country to share some of our favorite products to gift this holiday season.
At HAPPY PR, we know that an important part of any campaign is evaluating its results. So while we’re celebrating a successful campaign for our client, HopCat, we’re also looking at what worked and why.
Continue Reading “Why the Customers Should “Decide the Fries””
We’re thrilled to introduce you to Meredith TerHaar, our Operations Manager at HAPPY. Meredith brings 16+ years of broadcast news and management experience to our team and client family. Get to know Meredith and our team members in this new blog series, each week!
Our founder, Emily Richett, recently brought a few local brands to ABC 13, and just in time for fall. Whether you’re looking for a closet refresh or holiday decorating activities for the kids, there’s no shortage of great brands to get you in the mood for fall in Michigan.
Watch Emily’s TV news segment or keep reading to learn more about these great brands:
Continue Reading “TV Round-up of Top Fall Brands & Products”
Companies are constantly finding new, creative ways to market their brands and products, and with today’s climate, most of those advances are done online because millions of consumers can access the internet. More often than not, companies are focusing on seo for their websites, making sure that they can be competitive with other brands in their industry as well as visible online for consumers. With the help of tools like an on page seo checker as well as other free tools, businesses have been able to manage their own seo needs which has meant that they’re now looking for other ways to market their products. Lately, numerous businesses have decided to work with more influencers to amplify brands.
As social media becomes a primary avenue for advertising content, and ever-changing algorithms and increasing ad rates make it harder to get a solid ROI on yesterday’s tactics, companies are quickly increasing their budgets for influencer marketing.
Continue Reading “Five Reasons Why You Should Be Working with Influencers”
As a PR agency, our main goal is to get our clients publicity and make them, well, HAPPY.
We accomplish this in a variety of ways, but one of the most effective ways is by pitching timely topics the media wants. In other words, we make their jobs easy by serving them relevant news stories on a platter!
Continue Reading “Mark Your Calendars: How to Identify Timely Pitching Angles”