Making Good Brands Happypr

The Power of Earned Media

The media landscape is always changing, but one thing will always remain the same: positively positioning your product or business to the public is a vital way to increase awareness and grow your audience.

At HAPPY, one of the many tactics we use to accomplish this for our clients is through earned media, which is media that is secured organically, often from pitching, and unlike sponsored opportunities, is unpaid. Take a look at the impact that earned media can have on your business and how it can benefit your bottom line:

Why All Good PR Plans Need Inbound Marketing

In recent years, inbound marketing has earned a dominant role in marketing practices. It uses helpful content to attract potential customers to your website, convert those visitors into leads, and turn leads into customers to close sales. Although your public relations efforts and your marketing efforts will take you down two different paths, they are optimized when they work together.

4 Things You Don’t Want to Overlook for Your Grand Opening

Planning a major event can be time-consuming and tedious (we would know- we’ve planned close to a hundred of them!), but they also serve as great opportunities. Your opening is a pivotal moment for your business because it will serve as a ‘first-impression’ to members of your community. With so many pieces to the puzzle, it can become a bit overwhelming, making it easy to miss some key factors.

If you’re getting ready to plan your own event, you can grab our free, Ultimate Guide to Grand Openings.