You can have the best product in the world, but if you don’t have a way to tell people about it, you won’t be able to sell it. Brand awareness and recognition are key to gaining loyal customers and converting sales, but knowing how to build that awareness is another story.
Just in time for Valentine’s Day, we’re here to help you decide what kind of PR agency will be a match made in heaven for your brand.
Just like a romantic relationship, chemistry is important for a client/agency relationship too. But in this case, the perfect partnership comes from hiring an agency you know can win for you in the areas that matter to your brand.
At HAPPY PR, we love a good deal, from seasonal discounts at our favorite local stores to obsessively watching Good Morning America’s Deals and Steals.
Our founder, Emily Richett is a frequent contributor on WZZM13 in Grand Rapids, and since she often shares wellness and lifestyle brands, we launched HAPPY Deals, a round-up of awesome products at discounts or prices you simply cannot pass up.
Valentine’s Day is right around the corner, and it’s the perfect excuse to show the people close to you how much you love them. Whether you’re looking for a thoughtful gift for your partner, or planning to celebrate Galentine’s Day with your girls, we’re here to help with gift ideas.
If you read our previous blog about how to refresh your brand, you’ll know our first piece of branding advice is to have a strong and consistent mission and brand identity. Knowing your mission is also key to pitching your brand, especially when you’re pursuing media coverage.
While lots of people are focusing on resolutions and living their best lives, the start of a new year offers an important opportunity to evaluate your business as well–especially when it comes to your brand. Is it serving you well? Communicating what you hope?
We’re starting 2020 off strong with some great brands and products that can help you stick to your New Years’ resolutions, whether you’re trying to stay healthy, use cleaner products, support small businesses, or just looking for new brands to try.
One of the questions we get asked most frequently is, “what are the benefits of working with a public relations agency compared to working with freelancers, or hiring an in-house team?”
We may be biased, but working with an agency has plenty of pros.
Here are a few of the ways working with a PR agency can boost your visibility and be a more efficient use of your time and money.