Making Good Brands Happypr

The Power of Earned Media

The media landscape is always changing, but one thing will always remain the same: positively positioning your product or business to the public is a vital way to increase awareness and grow your audience.

At HAPPY, one of the many tactics we use to accomplish this for our clients is through earned media, which is media that is secured organically, often from pitching, and unlike sponsored opportunities, is unpaid. Take a look at the impact that earned media can have on your business and how it can benefit your bottom line:

Why All Good PR Plans Need Inbound Marketing

In recent years, inbound marketing has earned a dominant role in marketing practices. It uses helpful content to attract potential customers to your website, convert those visitors into leads, and turn leads into customers to close sales. Although your public relations efforts and your marketing efforts will take you down two different paths, they are optimized when they work together.