Companies are constantly finding new, creative ways to market their brands and products. Lately, we’ve been working with more influencers to amplify our clients’ brands.
As social media becomes a primary avenue for advertising content, and ever-changing algorithms and increasing ad rates make it harder to get a solid ROI on yesterday’s tactics, companies are quickly increasing their budgets for influencer marketing.
Marketing teams have even started creating positions with titles like “influencer marketing associate” and “influencer relations manager.” The influencer marketing industry is predicted to hit $10 billion by 2020.
If your brand isn’t already leveraging influencer marketing, here are five reasons why you should:
1. Influencers Build Brand Awareness
If you’ve struggled to build a large social media following on your brand’s page, the best way to do this is to partner with influencers that can encourage their audience to follow your brand. The more screen time you can get on their channels, the more followers you’ll start to gain.
Since influencers can have anywhere from 5K to 5 million followers or more, collaborating with them exposes your brand to a larger audience.
2. Influencers Have A Specific Target Audience
Follower count isn’t the only benefit of an influencer, and it’s not the only factor you should consider when deciding who to collaborate with.
When you work with influencers, your brand is able to reach a specific audience within their niche. To help determine if they’re a good fit for your brand, influencers can often provide statistics and other information about their following.
When we look for influencers to collaborate with our clients, we make sure their interests and beliefs align with the client’s product or service. That way, our client is more likely to resonate with the influencer and their audience.
3. Influencers Create Unique, Curated Content For Your Brand
Providing quality marketing content is vital for your brand. The quality of your marketing doesn’t necessarily correlate to the quality of your product/service, but in your audience’s eyes, it does.
Influencers live for a good lighting moment and an amazing Instagram aesthetic. They’ll create eye-catching content for your brand that will stand out on your audience’s Instagram feed.
Not only will influencers expose your product to their audience, but they’ll create unique content that you can repurpose for your own social media and marketing content (with photo credit, of course!).
4. Influencers Are Engaging
Influencers create a sense of community with their followers. They interact with their audience by hosting giveaways, replying to comments and DMs, offering product advice/suggestions, and so much more.
Influencers share a brand’s story through authentic storytelling that grabs and retains potential customers.
5. Influencers Generate Sales
Last and certainly not least important for your business – influencers generate major sales. The Digital Marketing Institute found that 74 percent of people trust social networking sites to guide purchasing decisions, and influencers are trusted product gurus. So you can be assured that they’ll have customers “swiping up” and purchasing your product. Of course, you need to be sure you understand the metrics you’re tracking in order to see a good return.
At HAPPY PR, we manage the affiliate outreach process for many of our B2C clients. Similar to media outreach, pitching affiliates and influencers is part art and part science (and also, a sprinkle of our HAPPY magic)!
Ready to take your marketing game to the next level? Drop us a note on our contact page and we’ll be in touch!