Note: This article originally appeared in HAPPY Founder Emily Richett’s INC Column, Own It. At HAPPY, we’re always learning about and testing the latest marketing strategies to help our retail and e-commerce clients attract more customers, make more sales, and land lucrative influencer partnerships.
Congratulations! You’ve landed a media interview! It might not take long for the excitement to turn to nerves as you realize: You’re about to broadcast in front of hundreds of thousands, possibly millions of people, on live TV!
No matter the industry, getting to know your audience in an authentic way is more important than ever.
In recent years, inbound marketing has earned a dominant role in marketing practices. It uses helpful content to attract potential customers to your website, convert those visitors into leads, and turn leads into customers to close sales. Although your public relations efforts and your marketing efforts will take you down two different paths, they are
Even with all the changes in technology, the focus on social and digital media, a solid public relations strategy is just as valuable as ever. However, its role is evolving in the world of digital media. It’s good to understand how PR plays a role within your digital and ad strategies, and what it can
When your business has news to share, the key to earning media coverage lies in your pitch. In this video, and the article that follows, Emily Richett breaks down 5 essential steps for pitching a story that journalists will actually want to cover.
Planning a major event can be time-consuming and tedious (we would know- we’ve planned close to a hundred of them!), but they also serve as great opportunities. Your opening is a pivotal moment for your business because it will serve as a ‘first-impression’ to members of your community. With so many pieces to the puzzle, it
As a business owner or CEO, you’re very good at what you do. You may even be the best in your industry. Despite this, you’re not getting the media attention you deserve. One solution is to hire a PR firm or publicist to actively create media opportunities for you. If this is out of the