Publicity. Content. Influencers

Sweetwaters Coffee & Tea to Open in Grand Rapids

One of the fastest growing retail beverage franchises, Sweetwaters Coffee and Tea, recently announced expansion into the West Michigan market and continue to announce new locations throughout the US. We’re looking forward to being a part of hundreds of “sweet” Grand Openings in the near future! Read all about the plans for the Grand Rapids location

Why All Good PR Plans Need Inbound Marketing

In recent years, inbound marketing has earned a dominant role in marketing practices. It uses helpful content to attract potential customers to your website, convert those visitors into leads, and turn leads into customers to close sales. Although your public relations efforts and your marketing efforts will take you down two different paths, they are

4 Things You Don’t Want to Overlook for Your Grand Opening

Planning a major event can be time-consuming and tedious (we would know- we’ve planned close to a hundred of them!), but they also serve as great opportunities. Your opening is a pivotal moment for your business because it will serve as a ‘first-impression’ to members of your community. With so many pieces to the puzzle, it