Making Good Brands Happypr

Five Reasons We’re Excited About One of Grand Rapids’ Biggest Grand Openings

The wait for one of Grand Rapids’ largest ongoing developments is almost over. While team HAPPY PR is busy preparing for one of the most highly anticipated grand openings in West Michigan this fall, we wanted to take a moment to share some of the highlights and what we look forward to most about Studio

How the Millennial CEO of LadyBoss Built a $40 Million Business

Our founder, Emily Richett, interviewed dozens of brilliant award-winning entrepreneurs at ClickFunnels’ annual Funnel Hacking Live conference early in 2019. One of them was Brandon Poulin, co-founder of LadyBoss. In this interview, he shares the three strategies responsible for his exponential growth and massive success. 

How This Entrepreneur Went From Food Stamps To Seven Figures In Revenue

Our founder, Emily Richett, interviewed dozens of brilliant, Two Comma Award-winning entrepreneurs at ClickFunnels’ annual Funnel Hacking Live conference early in 2019. One of those entrepreneurs was Cristy “Code Red” Nickel. Only a few years ago, she was living on food stamps and helping one client at a time. Now, she’s figured out how to

HAPPY takes on Funnel Hacking Live 2019

Earlier this year, the HAPPY team had the opportunity to attend ClickFunnels’ sold out Funnel Hacking Live 2019 event in Nashville, Tennessee. The four-day event attracted 4,500 ‘funnel hackers’ to the Gaylord Opryland Hotel, where attendees were given the opportunity to take their business to the next level, boost their leadership skills, and invest in

The Power of Earned Media

The media landscape is always changing, but one thing will always remain the same: positively positioning your product or business to the public is a vital way to increase awareness and grow your audience. At HAPPY, one of the many tactics we use to accomplish this for our clients is through earned media, which is

Why All Good PR Plans Need Inbound Marketing

In recent years, inbound marketing has earned a dominant role in marketing practices. It uses helpful content to attract potential customers to your website, convert those visitors into leads, and turn leads into customers to close sales. Although your public relations efforts and your marketing efforts will take you down two different paths, they are